Green is the color of love

first_imgShowing your affection often means spending some green, a color local retailers are seeing plenty of as the love-struck scramble for Valentine’s Day gifts. With the average consumer shelling out $119 to please their sweetheart, the holiday amounts to a windfall for certain retailers. Total spending for the holiday is expected to hit $16.9 billion, according to the National Retail Federation. Chocolatier Jamie Wilson, who owns Rocky Mountain Chocolate Factory in Woodland Hills, expects to sell 1,000 chocolate-covered strawberries today . On Wednesday, Wilson was preparing for the crowds. “Tomorrow they’ll be lined up out the door,” Wilson said Tuesday. “Tomorrow is my biggest day of the year.” Wilson sells a pound of the berries for $18.95, plus other treats such as caramel-dipped apples and sweets in heart-shape boxes. The buzz for online retailers has mostly passed unless stores can guarantee Feb. 14 delivery, according to a survey of 250,000 online shoppers conducted by the marketing firm Oneupweb. Online sales peaked Feb. 6, which left more than a week for packing and shipping, the survey showed. Shopping online midweek may have been popular for two reasons. “Using the office broadband may be more convenient or consumers may be trying to keep their purchases a secret,” said Oneupweb President Lisa Wehr. Online browsing traffic spiked Feb. 12, boosted by beaus searching for last-minute gift ideas. Those who couldn’t find the perfect way to say “I love you,” or who pushed off the task will keep brick-and-mortar stores busy today. Lamya Mogri’s floral shop will be a frenzy of activity. She owns Woodland Warner Flowers on Ventura Boulevard in Woodland Hills and plans on delivering more than 200 bouquets today. With the average tab coming in at $100, Valentine’s Day provides a sales boost that ranks up there with Mother’s Day and Christmas. “Sixty percent of our orders come in the last two days,” said Mogri, who brings on 15 extra workers and uses 9 vans to handle the floral blitz. This year, exotic flowers such as orchids, gingers and anthurium are popular, as well as the romantic staple, red roses. [email protected] (818) 713-3735 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img

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