Sanda Čorak, IZTZG: Do we have a new chance for tourist (re) positioning?

first_imgAccording to Čoraj, nautical tourism will recover first, followed by business tourism, although not congress tourism, then sports tourism, because competitions are already being planned in October and later, but this year. Every crisis, including this one caused by coronavirus, brings the issue of management skills to the fore. points out dr.sc. Sande Čorak from the Institute of Tourism in the introduction to the professional paper: How to prepare for recovery? Do we have a new chance for tourist (re) positioning?, on the impact of COVID-19 disease on the tourism sector. After the crown of the crisis, we can expect extreme sensitivity to the ability to provide hygienic conditions to make tourists feel safe, from catering services to food processing and serving meals, to accommodation services, waste disposal and the like. In the end, Čorak emphasizes that we have the resources as well as the will and desire to re-encourage the development of tourism – the art of managing what we have will be a decisive factor in this return.  The entire professional work of dr.sc. Read Sande Čorak in the attachment. According to the experience of our agencies, we know that after the crisis it takes 5-6 weeks for people to start planning trips, and that time will now be extended given the depth of the crisis, said Corak. Tourism is the so-called ‘horizontal sector’ whose success depends on transport, culture, sports, agriculture and other sectors, but this may not have been emphasized enough, and inter-ministerial cooperation in our country was insufficient. Now in the course of this crisis it is showing how important it is cooperate, and this could be extremely useful in the future and in the time of recovery and preparation for some new ‘normal’ period. SCENARIO OF PHASE APPROACH TO TOURIST MARKET RECOVERY AFTER COVID-19 PANDEMIC The global crisis, never experienced, puts all of us and our tourism in a completely new position, but as every crisis is an opportunity, emphasizes Čorak and points out that this crisis gives us an opportunity for faster transformation and a new chance, at least for those stakeholders who are more willing and they give more of themselves to form the quality service that most of our tourist consumers are looking for. Although the Croatian economy is largely dependent on tourism revenues, and its lack expresses even more the weaknesses of the entire economy that has not developed its production but must rely on imports and thus is extremely sensitive in times of crisis, it is a favorable fact to focus on agricultural production , especially those of eco-production, which significantly contributes to what we call ‘sustainable tourism development’ but we mention it very often, and I don’t really know how to implement it. Achieving the always sought-after synergy between those involved in the supply chain at the destination will require more information and data exchange and coordination than was the case before the crisis. The fight for each guest will be relentless because this time Croatia is not the only country that will return to the tourist scene, but it will be all our competitive destinations at the same time. Unlike some previous years, this time our continent will have a similar chance, because for certain segments the number of hotel stars will no longer be the most important, but a safe and relaxing stay.  If we agree with the statement that Europeans will first of all decide to go to closer destinations where they can come with their own cars, where they can stay in camps, for example, in the fresh air, then the conclusion is valid that Croatia will have an advantage over returning tourists. other Mediterranean destinations, emphasizes Corak. Attachment: dr.sc. Sande Čorak: “How to prepare for recovery? Do we have a new chance for tourist (re) positioning? ” Markets that have shown a tendency to come on holiday to Croatia in the last few decades will most likely give us another chance for our (re) positioning – how to use that chance? What experience tells us is that we need to have proactive tourism entities that are willing to change and improve their systems of operation and all their services and products. Related news: The recovery time after the crisis will open some new opportunities for Croatian tourism, but also bring new challenges, points out Čorak, adding that the current course of the crisis and how it is taking place in some countries already shows that some countries will recover easier and faster than others and fortunately among them are some of our loyal markets such as Germany and Austria. Photo: Pixabay.com / IZTZGlast_img

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